April 14, 2014
Jon Clontz, Chief Executive Officer
Wyoming Lottery Corporation
CHEYENNE, Wyo. — The Wyoming Lottery has moved another step closer to becoming fully operational with the announcement today that the Wyoming Lottery Corp. has selected Warehouse Twenty One to provide strategic marketing and advertising support for WyoLotto™.
A Cheyenne-based integrated marketing and design agency, Warehouse Twenty One will provide advertising, marketing, public relations, event and sponsorship planning and media buying services for the Wyoming Lottery.
Wyoming Lottery CEO, Jon Clontz, said Warehouse Twenty One’s proposal scored the highest among the three proposals that were submitted. “Warehouse Twenty One is going to be a good fit for the Lottery,” Clontz said. “We were impressed with their strategic approach, their buttoned-down process and their creativity. The fact that they’re already working with us on our digital marketing strategy will result in a seamless integration of services.”
In addition to handling the Lottery’s digital marketing, Warehouse Twenty One has guided the Wyoming Lottery on other marketing initiatives, including the design of the lottery’s logo and the brand launch open house held in January. “In every instance, Warehouse Twenty One has done a remarkable and professional job,” said Clontz. “To be able to engage at a higher level and have Warehouse Twenty One as our marketing and advertising agency of record will allow my staff and I to focus more time on several key gaming-related deliverables.”
Warehouse Twenty One’s CEO and strategy director, Dave Teubner, said the firm is looking forward to helping launch the Wyoming Lottery. “The Warehouse team is thrilled to be selected as the marketing partner for the Wyoming Lottery. Being a Wyoming firm, we understand the importance and impact that this entertainment start-up will have on our state. It’s a true honor to be involved.”
The Wyoming Lottery Corp. is a corporate business entity established by House Bill 77 in the 2013 legislative session and signed into law by Governor Matt Mead last March. The corporation operates as a private business and does not employ state employees or use state tax money. State law requires the first $6 million of Lottery revenue to be distributed to cities, towns and counties based on Wyoming’s sales tax formula. Any additional earnings will be deposited into the state’s Permanent Land Fund’s Common School Account.