Wyoming Lottery Campaign Kicks Off Today

July 23, 2014

FOR IMMEDIATE RELEASE
Cheyenne, Wyoming

The Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.

The “Get Ready to Play” campaign launches today, July 23, across Wyoming in a number of mediums, from traditional print and broadcast advertising, to digital efforts. Television and radio ads focus on the quest to catch the elusive jackpotalope — a creature that’s worth millions and described as part jackalope, part jackpot and 100 percent Wyoming.

“We want to generate excitement among Wyoming residents about being able to play two national lottery games that have massive jackpots and offer chances to win four nights a week, all right here in our state,” said Jon Clontz, the Wyoming Lottery’s Chief Executive Officer. “Wyoming’s chance to play is coming just a month from now on August 24.”

As part of its initial marketing push, the Wyoming Lottery Corporation signed on as a platinum sponsor of the 2014 Cheyenne Frontier Days, which runs July 18- 27 in Cheyenne, Wyoming. Today, July 23, the Wyoming Lottery will be highlighted as an official sponsor of CFD, the world’s largest outdoor rodeo and western celebration.

The official launch of Powerball® and Mega Millions® sales by the Wyoming Lottery is August 24. For more information about the games and where tickets will be sold, visit www.wyolotto.com.


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