Retailer Marketing

We want our retailers to succeed. To help make sure that you do, we place a lot of emphasis on vigorously promoting the Wyoming Lottery and its games. Everything from signage, POP materials, print and online ads, social media postings, website design and content and more, have been specifically created to engage, inform, excite and motivate players and potential players — all for the purpose of building ticket sales traffic for our retailers.

Producing Your Own WyoLotto Materials

Although we’ve created an extensive library of branded marketing and promotional tools, including a complete retailer point-of-purchase (POP) package, we welcome your suggestions and ideas for developing additional merchandising elements to help support Wyoming Lottery ticket sales. We also know that some retailers may want to create their own promotional items using the WyoLotto logo. We’re fine with that (as a matter of fact, we admire your initiative!) — as long as you understand and respect the brand guidelines that follow and you submit your ideas and/or concepts to us for review before you pull the trigger.

Download High-Resolution Logos and Assets (zip)
Download Play Here Signs (zip)

Working with The Wyoming Lottery

Before producing your own marketing materials (print ads, posters, banners, signage, etc.) to promote WyoLotto, Powerball, Mega Millions or other games offered by the Wyoming Lottery, please submit your idea and/or graphic concept using the form below. We’ll review your submission, provide any required feedback and maybe even give you some suggestions to help get your idea off the ground and in front of your customers. We do require WyoLotto retailers to have an approved marketing request before displaying their own marketing for the Wyoming Lottery.

Send Your Marketing Request Online


Download a PDF of Marketing Request form

Return Hard Copy to:

Retail Marketing Coordinator
c/o Wyoming Lottery
1620 Central Avenue, Suite 100
Cheyenne, Wyoming 82001
Phone: 307-432-4300