Wyoming Lottery Corporation Reveals Official Version of the WyoLotto Logo

January 30, 2014

FOR IMMEDIATE RELEASE:

Contact:
Jon Clontz, Chief Executive Officer
Wyoming Lottery Corporation
1620 Central Ave, Suite 100 • Cheyenne, WY 82001
Phone: 307-432-9300


Cheyenne, Wyoming — The Wyoming Lottery Corporation today held an open house and revealed the official version of the logo it has selected for the Wyoming Lottery.

WyoLotto_Logo

The preliminary concept was presented at the January 16 board meeting in Casper. Like the preliminary version, the final official Wyoming Lottery logo features YoLo, the jackpot-a-lope. Created by the Cheyenne-based marketing firm, Warehouse Twenty One, the logo depicts the mythical creature that has the body of a jackrabbit and sports antlers on its head. “The designers presented several great ideas, but the Lottery board was unanimous in wanting to see the jackalope concept developed further,” said the Wyoming Lottery’s Chief Executive Officer, Jon Clontz at an Open House held at the Lottery’s headquarters in downtown Cheyenne.

Nickname

Nicknamed YoLo after the combination of letters that appears in WyoLotto, the Wyoming Lottery’s brand name, the logo’s character is intended to represent the fun inherent in playing the lottery. “We’re excited about bringing YoLo to life as we move forward with the Lottery’s branding process,” Clontz said. “Whether you call him a jackalope or a jackpotalope, YoLo’s a distinctly Wyoming character that will become an instantly recognizable symbol of the Lottery.” (more…)

Official Wyoming Lottery logo to be revealed during Jan. 30 open house in Cheyenne

January 28, 2014

FOR IMMEDIATE RELEASE:
Contact:
Jon Clontz, Chief Executive Officer
Wyoming Lottery Corporation
1620 Central Ave, Suite 100 • Cheyenne, WY 82001
Phone: 307-432-9300


MEDIA ADVISORY: Official Wyoming Lottery logo to be revealed
during Jan. 30 open house in Cheyenne

CHEYENNE, WYO – The Wyoming Lottery Corporation invites the public to attend the unveiling of the official lottery logo during an open house held at its Cheyenne headquarters on Thurs., Jan. 30.

During the festivities, Wyoming Lottery CEO Jon Clontz will also give a brief status update of efforts that will allow Wyoming to participate in two types of multi-state games, Powerball and Mega Millions, later this year.

The open house will be held from noon to 2 p.m. at the Wyoming Lottery Corporation’s headquarters, located at 1620 Central Ave, Suite 100 in the former Deming Building in downtown Cheyenne. The official logo unveiling will occur at 12:30 p.m.

The logo, audio quotes from Wyoming Lottery CEO Jon Clontz and a press release will be released to media outlets by 2 p.m. on Jan. 30, as well as being available on the website, wyolotto.com, which will be live by Jan. 30. (more…)

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